123RF acquired Autodesk Pixlr for an undisclosed agreement on 24 April 2017 and Sevandersson joined the company. In 2013, Time listed Pixlr as one of the top 50 websites of the year. On 19 July 2011, Autodesk announced that they had acquired the Pixlr suite. Pixlr was founded in 2008 by Ola Sevandersson, a Swedish developer. Users can also utilize Batch upload to edit up to 50 images simultaneously. The Heal tool allows users to remove unwanted objects from their images whereas the Animation feature can be used to include movements into their edits. The brush feature enables the creation of hand-drawn effects. The platform introduced more features in December 2021 with a new logo and added tools which include Brushes, Heal tool, Animation, and Batch upload. Pixlr is compatible with various image formats such as JPEG, PNG, WEBP, GIF, PSD (Photoshop Document) and PXZ (native Pixlr document format). The platform can be used on desktop and also smartphones and tablets. It features three subscription plans which include Free, Premium and Creative Pack. The suite is intended from the range of simple to advanced photo editing. Pixlr is a cloud-based set of image editing tools and utilities, including a number of photo editors and a photo sharing service.

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